My Journey to PEACE IN THE WILD
PEACE IN THE WILD began as a passion - a vision that evolved into a journey and ultimately came to life.
Rooted in my love for holistic well-being, the brand reflects a personal shift. Following my career in the fashion and luxury industries, I felt drawn toward themes that resonated more profoundly with me - like the healing properties of nature. This fascination led me to immerse myself in research and pursue an additional degree in aromatherapy. I was captivated by the idea that a beautifully crafted, natural scent could positively influence our well-being on both sensory and emotional levels.
Certain fragrances immerse me in nature, allowing me to reconnect with its power, beauty, and tranquility. I wanted to share this connection - a way to experience this sensual bond in everyday life.
With a foundation in aromatherapy and years of experience in luxury branding, I set out to create a brand that bridges sensory wellness and aesthetic refinement. After two years of research, development, and collaboration with leading experts in aromatherapy, naturopathy, natural cosmetics and perfumery, PEACE IN THE WILD was born.
My hope is that our fragrances bring you the same joy and serenity they bring me. May they help you reconnect with the essence of nature, and create your own peace in the wild.
Kathrin
"The new luxury will go hand in hand with being close to nature. We will listen to the forest, we will be inspired by stillness, rescuing bees and constructing a green world.” - Li Edelkoort